English Voiceover, Chinese Subtitles


GOOMI ACADEMY
BRAND IDENTITY  

Took Goomi Academy from concept to launch through a unified identity spanning five core brand and event touchpoints.



Client
Goomi Academy

DeliveriesVisual Identity
Art Direction
UIUX
Powerpoint Design
Results
Goomi Academy, an innovative online education platform, partnered with me to craft a dynamic brand strategy and visual identity that elevates their digital presence. I designed their logo, art directed the advertisement  video, and contributed to the interactive website—bringing their brand vision to life.


At Goomi’s Boston launch event, I presented the logo design concept and the full brand identity system behind it.





GOOMI LOGO
Build a clear, modern brand identity for Goomi that is recognizable, flexible, and easy to apply across multiple scenarios (social, product, website, packaging, and print). My scope includes leading the visual design from start to end (Client-facing), including concept exploration, system building and asset delivery.









CONCEPT DEVELOPMENT
Brainstormed and sketched initial ideas for the visual identity. I spent significant time researching, meeting with stakeholders, and revising ideas. The challenge was transitioning from a word mark to a mascot, with the mascot’s animal evolving through multiple iterations.












BRNAD IDENTITY
Brainstormed and sketched initial ideas for the visual identity. I spent significant time researching, meeting with stakeholders, and revising ideas. The challenge was transitioning from a word mark to a mascot, with the mascot’s animal evolving through multiple iterations.



























PROMOTION VIDEO 
I worked with the Goomi team to develop the promotional video’s visual narrative, contributing to storyboard ideation, scene development, and overall visual direction. My role was adapting the mascot logo into a 3D character, allowing it to function as a central storytelling element throughout the film. I also helped guide the color treatment and storyboard refinement, making sure the final video communicated Goomi’s playful, immersive, and future-facing educational world in a cohesive way.

English Voiceover, Chinese Subtitles










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