ClientHONOR (Global Consumer
Electronics Brand) @ Publicis Groupe
MarketsGlobal
Instagram, Tiktalk, Facebook,
Youtube, Wechat, Weibo
Results
Supported launch creative for HONOR Magic V5, a flagship foldable that saw strong early traction, including 48-hour online pre-order sellout in Singapore and 75% higher first-week sales than Magic V3 in Western Europe. HONOR also entered the launch with strong foldable momentum, having grown Europe book-type foldable sales 377% YoY the prior year.
DeliveriesLaunch Poster / Key Visual (KV)
Short-form Social Video
Social-ready exports (multi-format crops)
ToolsPhotoshop
Figma
Illustrator
AI-assisted ideation tools
OVERVIEWDesigned a launch poster and two short-form social video concepts for the HONOR Magic V5 series, translating the product’s key message—strength and premium build—into a clear, social-first visual story. I developed art direction from early layout exploration through asset building and compositing, then refined typography, hierarchy, and platform-specific crops to deliver publish-ready exports for global channels. Iterated quickly based on internal and client feedback to improve clarity, brand consistency, and performance in mobile-first formats.