HONOR MAGIC V5
CAMPAIGN LAUNCH
Supported launch creative for HONOR Magic V5, a flagship foldable that saw strong early traction, including 48-hour online pre-order sellout in Singapore and 75% higher first-week sales than Magic V3 in Western Europe.
I developed art direction from early layout exploration through asset building and compositing, then refined typography, hierarchy, and platform-specific crops to deliver publish-ready exports for global channels. Iterated quickly based on internal and client feedback to improve clarity, brand consistency, and performance in mobile-first formats
CAMPAIGN LAUNCH
Supported launch creative for HONOR Magic V5, a flagship foldable that saw strong early traction, including 48-hour online pre-order sellout in Singapore and 75% higher first-week sales than Magic V3 in Western Europe.
I developed art direction from early layout exploration through asset building and compositing, then refined typography, hierarchy, and platform-specific crops to deliver publish-ready exports for global channels. Iterated quickly based on internal and client feedback to improve clarity, brand consistency, and performance in mobile-first formats
Client
HONOR (Global Consumer
Electronics Brand) @ Publicis Groupe
Electronics Brand) @ Publicis Groupe
DeliveriesLaunch Poster / Key Visual (KV)
Short-form Social Video
Social-ready exports
(multi-format crops)
Short-form Social Video
Social-ready exports
(multi-format crops)
Results
Supported launch creative for HONOR Magic V5, a flagship foldable that saw strong early traction, including 48-hour online pre-order sellout in Singapore and 75% higher first-week sales than Magic V3 in Western Europe. HONOR also entered the launch with strong foldable momentum, having grown Europe book-type foldable sales 377% YoY the prior year.