HONOR MAGIC V5 
CAMPAIGN LAUNCH 

Supported launch creative for HONOR Magic V5, a flagship foldable that saw strong early traction, including 48-hour online pre-order sellout in Singapore and 75% higher first-week sales than Magic V3 in Western Europe.

Designed a launch poster and two short-form social video concepts for the HONOR Magic V5 series, translating the product’s key message—strength and premium build—into a clear, social-first visual story.

I developed art direction from early layout exploration through asset building and compositing, then refined typography, hierarchy, and platform-specific crops to deliver publish-ready exports for global channels. Iterated quickly based on internal and client feedback to improve clarity, brand consistency, and performance in mobile-first formats

Client
HONOR (Global Consumer 
Electronics Brand) @ Publicis Groupe

DeliveriesLaunch Poster / Key Visual (KV)
Short-form Social Video
Social-ready exports 
(multi-format crops)
Results
Supported launch creative for HONOR Magic V5, a flagship foldable that saw strong early traction, including 48-hour online pre-order sellout in Singapore and 75% higher first-week sales than Magic V3 in Western Europe. HONOR also entered the launch with strong foldable momentum, having grown Europe book-type foldable sales 377% YoY the prior year.







FEATURE POSTER 
USP-LED
Translate the Magic V5 key selling message into a high-impact KV suitable for global social placements and fast scanning. Delivered KV master file + social-ready exports (Instagram feed/story, platform-safe margins).




















GLOBAL DISTRIBUTION
To support overseas social rollout, two format variations were created, ensuring platform adaptability while maintaining brand consistency.




SOCIAL VIDEO
TAPTAP & ONE MORE THIN
HONOR tasked us with creating a short-form social video set to communicate the ultra-thin design of the Magic V5 in a simple, visually intuitive way for global audiences. The goal was to move beyond technical specs and instead express thinness through relatable, everyday comparisons.

In response, we developed the “One More Thin” concept—positioning the device alongside familiar objects such as a stream of coffee being poured, visually demonstrating that the phone is even thinner.


“ONE MORE THIN” STORY BOARD 
I structured the storyboard and visual composition around clean side-profile shots and minimal lifestyle settings, ensuring the message was instantly understood within seconds while maintaining a refined, premium tone for social rollout.








“Tap Tap” SOCIAL VIDEO
Create a short-form, mobile-first social video for HONOR Magic V5 to showcase the “TapTap” feature for global social platforms. The video needed a strong first-second hook, clear benefit-led messaging, and a clean end card for cross-market rollout.













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