MOTION KEY VISUALS

Combining the Torch relay locations and the dates that they are there with our different products, we can make it feel like our products have also joined the Olympic torch relay in real time. A call to action will also drive awareness of our shopping mall events that happen around the same time in the same cities.

AIGC GENERATION WORKFLOW

This diagram documents my AIGC workflow for generating a Rome background. I first explored multiple visual options in Midjourney (with stock references for realism and composition). After selecting a direction, I used ChatGPT for outpainting to extend the canvas and fit the required layout ratio. Finally, I refined and completed architectural details using Jimeng, producing the final image used in the design.

TCL C SERIES

TCL asked for a social-first post for the TCL C Series (C8K) with a product-focus message, highlighting the all-white exterior design. I delivered a publish-ready concept built around an “unboxing” visual—opening a TCL box to reveal the C8K TV in an Olympic-themed living room—along with clear, mobile-friendly copy for social rollout.

We also provided multiple headline/caption options, from an Olympic spirit hook (“Unbox the Olympic Spirit”) to a surprise/reveal angle (“Your Front-Row Surprise”), giving the team flexibility for different markets and posting needs.

REFERENCE VIDEO

FINAL PUBLISH

IDEA

The concept shows a TCL product box dynamically unboxing to reveal the C8K TV in an Olympic-themed living room. We used an IKEA unboxing video as a motion reference. We first built a prompt based on that IKEA video style, then adapted it to fit our own creative direction. After designing the static poster, we created the start and end frames and used them as inputs, testing and refining the same prompt until we achieved the right result.

START FRAME

AI VIDEO CREATED USING IKEA UNBOX
VIDEO PROMPT

END FRAME

DIFFERENT OPTIONS

SOCIAL POSTERS UGC

At key moments during the Olympics — like when our athletes reach a major final — TCL will release “Cheer Up” posters to show our support. The day before, we’ll post an Instagram Story inviting fans to send in cheer up messages — and the 5 best ones will be featured in our poster.

OPTION 1

OPTION 2

FINAL PUBLISH

ATHLETE’S REACTIONS

Only five fan messages will be turned into official posters — but that doesn’t mean the rest go unseen. We’ll drop IG Reels of our athlete ambassadors reacting to the love, one message at a time. Behind the scenes, we’ve pre-filmed a range of responses — so no matter what fans send in, we’ve got a heartfelt, hype-ready reply to match.

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