GLOBAL BRAND SYSTEM
We created an overseas-ready visual identity system for Shenzhen Culture & Tourism that could work alongside the existing domestic logo. The system established bilingual (ZH/EN) typography rules and core design components—logos, poster frameworks, and layout tokens—then scaled into a full campaign toolkit. Tools: AIGC, Photoshop, Illustrator, and
Figma.
OVERSEAS ACCOUNT LAUNCH
To build global influence beyond a China-first audience, we helped launch and standardize new overseas social accounts (e.g., Instagram, Facebook, YouTube). I translated the new identity into platform-ready templates—profile/avatar, headers, thumbnails, and post formats—so the brand could roll out consistently from day one and stay cohesive across channels.