SOCIAL VIDEO
TAPTAP & ONE MORE THIN
TAPTAP & ONE MORE THIN
HONOR tasked us with creating a short-form social video set to communicate the ultra-thin design of the Magic V5 in a simple, visually intuitive way for global audiences. The goal was to move beyond technical specs and instead express thinness through relatable, everyday comparisons.
In response, we developed the “One More Thin” concept—positioning the device alongside familiar objects such as a stream of coffee being poured, visually demonstrating that the phone is even thinner.
In response, we developed the “One More Thin” concept—positioning the device alongside familiar objects such as a stream of coffee being poured, visually demonstrating that the phone is even thinner.
“ONE MORE THIN” STORY BOARD
I structured the storyboard and visual composition around clean side-profile shots and minimal lifestyle settings, ensuring the message was instantly understood within seconds while maintaining a refined, premium tone for social rollout.
“Tap Tap” SOCIAL VIDEO
Create a short-form, mobile-first social video for HONOR Magic V5 to showcase the “TapTap” feature for global social platforms. The video needed a strong first-second hook, clear benefit-led messaging, and a clean end card for cross-market rollout.