SEZ 45TH BIRTHDAY
DRONE & LIGHT CAMPAIGN
DRONE & LIGHT CAMPAIGN
Bring the new system to life through a high-visibility campaign moment. Created key visual and bilingual assets for the SEZ 45th anniversary show. Rolled out across social platforms with tailored crops and layouts. Delivered core ZH/EN posters, “History of Shenzhen” timeline posters, Countdown poster series, Bilingual event visuals.
CAMPAIGN ECOSYSTEM
The master KV and custom typeface were scaled across the full campaign ecosystem—overseas social, China social (WeChat), and offline placements in Shenzhen. They appeared as event-intro poster backgrounds, multiple poster variants, and within a WeChat Mini Program (an in-app micro site for event info and updates), ensuring consistent promotion before and during the drone light show.
DRONE DESIGN FOR LOGO
Transform letterforms into iconography unique to Shenzhen. For example, convert a letter element into an arrow or wave to evoke mountain ranges, modern architecture, and the sea—melding the city’s identity into the logotype.
COUNTDOWN POSTERS SET
(ENG/CHN VERSION)
(ENG/CHN VERSION)
The Countdown Posters build momentum ahead of the SEZ 45th drone light show, using bold time-led headlines with subtle landmark cues. We applied a consistent ZH/EN bilingual layout system (shared hierarchy and spacing) and set the series in our customized campaign display type—derived from the brand font—for a cohesive, platform-ready rollout across social channels.
TYPOGRAPHY
We developed three bilingual typeface options for the campaign, presented them for client selection, and then finalized the chosen type system to ensure consistent ZH/EN typography across all posters.
MILESTONE POSTERS SET
(ENG/CHN VERSION)
(ENG/CHN VERSION)
The Milestones poster series contrasts Shenzhen’s transformation from 45 years ago to today—showcasing the scale of its growth and celebrating the city’s anniversary through a clear visual timeline.