“AMAZING SHENZHEN!”
SLOGAN
SLOGAN
The offical Global tourism theme song created exclusively for this vibrant city. Need design for slogan mark design and film planning. Designed core wordmark and shooting suggestions.
Translate: Travel the world, stay in Shenzhen
LOGO USAGE
To support global rollout, the slogan mark was developed as a modular lockup that can sit with the legacy Chinese logo or the new English logo, using consistent gradient colors across all pairings.
AMAZING SHENZHEN! GLOBAL TOURISM THEME MOVIE
The official global tourism theme song, created exclusively for Amazing Shenzhen, frames the city’s story through four pillars—nature, future, science & technology, and vitality—and invites global audiences to experience it beyond the screen.
KEY VISUAL SHOOT DIRECTION
To support this KV system for Shenzhen Culture & Tourism, we developed a clear shooting plan aligned with the four city temperaments—Nature, Future, Science & Technology, and Vitality. We recommended hero locations and framing that could be cleanly composited into a collage-style urban composition, prioritizing wide establishing shots, high/low architectural angles, and detail assets (textures, signage, sculptures, tech exhibits) that work well as modular cutouts. The capture approach was designed to pair smoothly with the brand’s geometric color graphics, ensuring each scene remains modern, minimal, and highly communicative across formats.