Observation
KEY FOCUS ON WEATHER
I began this project with a general interest in sustainability and in finding everyday friction in shared urban spaces. Instead of starting with a product solution, I started with quick field observations at everyday “threshold” sites in London such as schools, residential entrances, hotels, and other dense transition points to see where small but repeated problems occur.
Weather quickly emerged as a key issue. I noticed that rain often interrupted movement in very ordinary but frustrating ways: people paused at exits, crowded under small awnings, checked their phones...etc. This suggested that rain in London is not just a weather condition, but a recurring source of friction connected to both mobility and waste. To structure these observations, I used the AEIOU framework to analyze activities, environments, interactions, objects, and users
Weather quickly emerged as a key issue. I noticed that rain often interrupted movement in very ordinary but frustrating ways: people paused at exits, crowded under small awnings, checked their phones...etc. This suggested that rain in London is not just a weather condition, but a recurring source of friction connected to both mobility and waste. To structure these observations, I used the AEIOU framework to analyze activities, environments, interactions, objects, and users
The Problem & Opportunity
The core problem is a repeatable daily friction: people get caught in rain without an umbrella, especially during commutes and short trips. People often will not carry an umbrella all day “just in case,” so sudden rain becomes a time + comfort + health problem.
STORYBOARD
We first built the main character assets (both facial close-ups and full-body shots) to keep the actor consistent across frames. After confirming the interior/space style with a moodboard and reference set, I designed the storyboard and used it—together with detailed prompts—to generate each scene and motion beat. I then selected the strongest outputs, refined key details, and assembled the final social-ready.
MEGA SPACE IN
MOTION
MOTION
We created a static social poster and a motion poster for TCL’s Mega Space refrigerator, focusing on the key message: the large storage drawer. The visual concept showed the oversized drawer easily fitting an XL item, designed for Instagram and Facebook. We gathered references and sketched to lock the composition. After approval, we assembled the final in Photoshop—combining product imagery, typography, and AI-generated components—then refined it into a cohesive, social-ready layout.
FURTHER DEVELOP
We further strengthened the message by expanding beyond the large storage drawer into a second KSP—freshness—and developed a follow-up social video. Through storyboarding and an AI-assisted video approach, we created a short narrative showing how food stays fresh inside the refrigerator, then delivered both the static post and the video assets for publishing across social media channels.
STATIC POSTER
The client also requested ongoing static posts to build brand awareness across social channels. We followed the same production rhythm—starting with quick sketches and multiple creative options, reviewing internally, then aligning with the client to confirm a direction before developing it into final assets. After internal checks and refinements, we delivered the selected versions to the client for final review and approval before posting.