ClientTCL Electronics Global
@ Publicis Groupe
MarketsUS / Europe / Italia (Social-first deliverables)
Instagram + Facebook
resultsTCL’s global Milano Cortina 2026 Olympic campaign; Reporting showed a 30% increase in online engagement for TCL during the Games
DeliveriesSocial Video
Story Board
Poster/KV
Export pack for social publishing
ToolsPhotoshop
Illustrator
AIGC (Midjourney/LiblibAI/ Jimeng/GPT)
OVERVIEWTCL needed campaign assets for its Winter Olympics-themed communications, designed for fast consumption on social channels. The work required a clear narrative flow and strong key visuals that stay product/brand-led and mobile-readable.
My scope covered concept-to-delivery execution: turning the brief into layout direction, creating hand-drawn drafts to lock composition, developing visuals with AI-assisted component exploration, and finalizing design in Photoshop/Illustrator (typography, compositing, brand consistency, export specs). I also supported versioning and client feedback rounds, coordinating with the team to deliver social-ready static assets and motion/video extensions across required formats.
My scope covered concept-to-delivery execution: turning the brief into layout direction, creating hand-drawn drafts to lock composition, developing visuals with AI-assisted component exploration, and finalizing design in Photoshop/Illustrator (typography, compositing, brand consistency, export specs). I also supported versioning and client feedback rounds, coordinating with the team to deliver social-ready static assets and motion/video extensions across required formats.