TCL ELECTRONICS
SOCIAL MEDIA CAMPAIGN Turning product benefits into mobile-first
social stories across static, motion, and multi- format assets.
The client provided product info and asked for social posts–static and motion posters. Each asset focuses on a single KSP; supported by the product’s features.
My scope covered translate client briefs into social first, mobile-readable creative–clear product messaging, strong visual hierarchy, and platform-ready exports–delivered efficiently through an iterative production workflow.
Client TCL Electronics Global
@ Publicis Groupe
Deliveries Storyboard
Static social poster (product-led KV) Poster/KV
Multi-format social exports
Motion posters
WASHING MACHINE
AI VIDEO
AI VIDEO
We needed to create a product-focused social post for TCL’s P5 washer, highlighting autoStain Removal and the 540mm drum benefit for stronger rinsing and cleaner results.
We delivered a social-ready static poster with headline and post copy, packaged in IG/Facebook formats for overseas rollout.
We delivered a social-ready static poster with headline and post copy, packaged in IG/Facebook formats for overseas rollout.
STORYBOARD
We first built the main character assets (both facial close-ups and full-body shots) to keep the actor consistent across frames. After confirming the interior/space style with a moodboard and reference set, I designed the storyboard and used it—together with detailed prompts—to generate each scene and motion beat. I then selected the strongest outputs, refined key details, and assembled the final social-ready.
MEGA SPACE IN
MOTION
MOTION
We created a static social poster and a motion poster for TCL’s Mega Space refrigerator, focusing on the key message: the large storage drawer. The visual concept showed the oversized drawer easily fitting an XL item, designed for Instagram and Facebook.
We gathered references and sketched to lock the composition. After approval, we assembled the final in Photoshop—combining product imagery, typography, and AI-generated components—then refined it into a cohesive, social-ready layout.
FURTHER DEVELOP
We further strengthened the message by expanding beyond the large storage drawer into a second KSP—freshness—and developed a follow-up social video. Through storyboarding and an AI-assisted video approach, we created a short narrative showing how food stays fresh inside the refrigerator, then delivered both the static post and the video assets for publishing across social media channels.
STATIC POSTER
The client also requested ongoing static posts to build brand awareness across social channels. We followed the same production rhythm—starting with quick sketches and multiple creative options, reviewing internally, then aligning with the client to confirm a direction before developing it into final assets. After internal checks and refinements, we delivered the selected versions to the client for final review and approval before posting.
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