TCL ELECTRONICS
SOCIAL MEDIA CAMPAIGN Turning product benefits into mobile-first
social stories across static, motion, and multi- format assets.
The client provided product info and asked for social posts–static and motion posters. Each asset focuses on a single KSP; supported by the product’s features.
My scope covered translate client briefs into social first, mobile-readable creative–clear product messaging, strong visual hierarchy, and platform-ready exports–delivered efficiently through an iterative production workflow.
Client TCL Electronics Global
@ Publicis Groupe
Deliveries Storyboard
Static social poster (product-led KV) Poster/KV
Multi-format social exports
Motion posters